Tag Archives: Chicago

NBC’s Popular Design Competition Series ‘Fashion Star’ Announces Casting Cities

NBC’s popular reality competition series “Fashion Star” is kicking-off its search for the 12 best innovative designers for its second season. Casting calls will begin in seven major U.S. cities – Los Angeles, New York, Dallas, Chicago, Atlanta, San Francisco and Miami beginning June 30 in Los Angeles and continuing into July to discover the next big brand in fashion.

The series gives designers the chance to win a multi-million dollar contract to launch their own collections in three of America’s largest retailers. In its premiere season, the show crowned Kara Laricks the first winner of “Fashion Star.” Laricks wowed mentors Jessica Simpson, Nicole Richie and John Varvatos and won more than $6 million in collection deals with Macy’s, Saks Fifth Avenue and H&M. Her clothes are currently on sale at those retailers.

Season 2 casting call locations and dates are listed below (all times local):

Los Angeles

Saturday, June 30

FIDM – Fashion Institute of Design & Merchandising

10:00 a.m. – 4:00 p.m.

New York

Saturday, July 14

TRYP Times Square South

10:00 a.m. – 4:00 p.m.

Dallas

Sunday, July 15

Macy’s – Northpark Center

12:00 p.m. – 5:00 p.m.

Atlanta

Saturday, July 21

Macy’s – Perimeter Mall

10:00 a.m. – 4:00 p.m.

San Francisco

Saturday, July 21

Macy’s- Union Square

10:00 a.m. – 4:00 p.m.

Chicago

Sunday, July 22

Macy’s – State Street

12:00 p.m. – 5:00 p.m.

Miami

Saturday, July 28

Macy’s – Downtown

10:00 a.m. – 4:00 p.m.

Additional open call information, including what to bring and how to audition is available at: www.FASHIONSTARCASTING.com, on facebook at http://www.facebook.com/FashionStarCasting and on Twitter at http://twitter.com/FashionStar_NBC.

“Fashion Star” puts contestants to the test each week to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as aware of the business aspect of fashion as they are of creativity.

To further benefit designers, the series allows viewers at home to buy the winning designs each week, adding an exciting twist to fashion competitions. In the end, one designer will successfully combine fashion and business to become the next “Fashion Star” and win a multi-million dollar prize to exclusively sell their entire fashion line in three of the biggest retailers in the world.

Jennifer Hudson Performs at 2012 Taste of Chicago

Chicago’s sweetheart Jennifer Hudson kick off the 32nd Annual Taste of Chicago this year in Grant Park on Wednesday July 11th.

Hudson, introduced by Mayor Rahm Emanuel, commanded the stage dressed in short shorts and a black leather top and performed hits “We Gon’ Fight and “and “No One Gonna Love You”. Hudson also covered hits by Aretha Franklin and the late Whitney Huston.

The incredible performance helped downplay the lack luster attendance due to the city’s decision to sell tickets for this year’s performances that have usually been free. R&B newcomer Luke James opened for Hudson.

People You Should Know: Khari B

By Toyin Alaka

Chicago native Khari B fuses his loves for poetry and music together in sweet harmony to create what he considers himself, a Spoken Word Musician.  A veteran of the city’s poetry scene, Khari has garnered a strong, loyal following. UnRated Urban got a chance to speak with Khari earlier this year to learn about his past, present and future.

 

Tell me about your background: where you were born & raised

I am south side of Chicago born & bred, my mother is a retired teacher and my dad is a jazz musician

Tell me how you discovered spoken word? Do you prefer to be called a spoken word artist or to be called a poet?

I prefer to get paid…lol. I guess the term that I use is Spoken Word Musician because what I do is more music oriented, I can’t sing so I can’t actually just be a musician, so I’m a spoken word musician, that’s what’s working now.

Spoken Word Musician, I like that because you do use a lot of music in your work, it’s very heavily influenced, I think.

Yeah, it’s written as music for me and it’s been like that for ages almost as long as I can remember, every time I write, there is something rhythmic and musical going on in my head as I’m going along.

What’s your process, do you say I’m going to set aside this time to write or does it come to you and you have to scramble to find a pen and paper right now and get this all down right now?

Pretty much that’s it. It will come to me at anytime of the day, any day of the week, any moment and I keep a pen in my pocket and a pad on my side so that when the inspiration or motivation does come, I can get it down.  I’ve probably lost twice as many poems as I’ve ever written because I either wasn’t prepared or couldn’t at that particular time.  Unless it’s a commissioned piece, a lot of times if I’m working with different musicians they would want something specific so I have to find some time and find some focus and actually sit down and create what they want.  What I always ask is what kind of feeling are you going for because that’s what’s going to determine how I write. That’s going to determine the calm or  the excitement of it all. 

How is your work different or similar to others who do what you do? I know people don’t really do what you because you are this wild rambunctious, wild child, you are like all over the place and I know for a fact that anyone who goes to your show cannot expect to just sit there and politely nod their head, absolutely not.

I personally find that very irritating, when they do because I’m working …..what may be different for me than a lot of artists but not all artists is that I that I really don’t have any hang-ups about it all, there is really little to no inhibitions in what I do so I just can completely let go and allow what’s going to happen to happen without giving any conscious thought. 

While I can see where a lot of artists either get stuck where they are delivering just as they are and all of that or there are other artists who imitate other artists and I don’t have that problem or issue.  I’m not going to move like Omarion or Usher or anyone, I’m letting go, there is no set plan. Any time you see me on stage, there is no plan, it’s just going to happen and I like to get a video one of these days so I can see what happens, cause typically I don’t know and I didn’t know for years.

What you were doing on stage?

Yeah, people would come up to me after and say oh my god you are so wild and I would nod and say ok. So I would like to see the video and separate myself as I watch and maybe say, yeah that dude is kinda crazy.

How many albums have you produced?  what’s the difference between each one?

We have two albums thus far, the first one was: Wordsound This Ain’t No Punk Ass Poetry which was done with House of Twang produced by Bemaji done ages ago and the latest one is: I’m A Bad Mutha The Rockstar Poetry Project and also the name of the band The Rockstar Poetry Project.

On the first album I was really spoiled because Bemaji took complete and great unparalleled care of the music for me, he mixed it and flipped it and did all of this good stuff that at the time I was unfamiliar with.  It was very soulful and I like it a lot, it has a slightly different demographic than the latest one which is more funk rock oriented, there is a lot more aggression and I had a greater hand in the production of it all because I have a better ear for  what I want and how I want it to feel and there was a lot of material that was a lot more aggressive than what I had done previously that I really wanted to get out and that’s what this latest album is about.

This latest album is more politically charged I think, do you think that’s because of the sign of the times? and also in it you mix a group of things, for instance you touch on relationships, prejudice, racism… you mix it all in there without it all sounding like one specific thing.  I like the correlations and how you make it sound like you’re talking about a relationship in one piece when it’s actually about politics and vice versa….I like that a lot, explain how that came about?

KB: Right, yeah, for me people are multi-faceted and so their music should be too. The whole pigeon-hole that mass media has locked people into has limited their ability to think, however I believe that there is a great portion of people who are attempting to break out of those boxes and in that process they need to be nurtured and steered and given those things that reflect them breaking out of those boxes and that’s what my music is.  I’m not going to come at you in one direction because your brain doesn’t work in one direction it’s all over the place, I know mine is.

So that’s what ends up happening, there is a lot more relationship oriented material in Imma Bad Mutha than people really know from face value because a lot of it came out of a major break up for me where I was sitting on tracks sad as hell, mad, sad and in the dumps, so a lot of that stuff I just kind of disguised… masked.

UMM: Exactly, however if you pay attention…you get it

Right, right if you use that multi-faceted brain that’s going in every direction, you will get it.  It was written during a very politically charged time, the Bush regime was a major point in world history especially for those of us living in it.  So I did speak to that and it’s still relevant and present because of all the damage that was done during that regime is still very present now and we are still trying to recover if we are even trying to recover at all thru that, so you will get a lot of that on the album.  I had to address it, I couldn’t ignore it and I got at it the way that I could.

So at a poetry set that you previously hosted the discussion about authenticity came up.  How is it determined if someone is authentic or inauthentic when it comes to what you do?

I don’t like people to make stuff really deep, I think it should be real simple, really easy, really digestible.  The difference between authentic and fake shit is obvious, you know when someone is in front of you putting on airs, you know that they have no sincere connection to their work, they just want to be in front of you, they need that attention and what we’ve seen in art in the last five years or more is a bunch of so called artists who are really entertainers, part of the social engineering program that’s going on and they just need attention, they are not connected to that work. 

Nobody can convince me that… I won’t give any names… a lot of artists mainstream or otherwise really would put out that material if they felt they had another choice or know they had another choice and you see that from the mainstream to the small poetry venues, folks are just getting up on the stage because they get to say this and get that attention whether it’s negative or positive, it’s attention and everybody is screaming out for attention they just don’t know how to get it in a manner that suits everybody.  So over the past five years or so it’s become overly saturated and now it’s a thing where everybody can do it. 

When you hear certain rappers rap and it’s so disgusting, below elementary and so low brow where you feel like oh, I can do that too and so the next piece of crap garbage comes and jumps up and does that.  And we see that in hip-hop, we see it in poetry, we see it in R&B, Soul, Funk industry, it’s just everybody jumping on.  A lot of people went away from the live music venues and poetry sets because of that, because they wanted that authenticity that we all felt at one point or another and so I’m trying to do my best to attract those that left and I’m doing my best to set up a comfortable ground with those who want to express that authenticity can and be those artists that we want to see where they have somewhere to come and be and do.

Which pieces on the latest album are your favorites?

Umm… that’s hard, I guess Being Me is the Shit it’s just a fun piece, we’ve got three different movements to it and we got to really inject it with how I feel everyday and I wanted to share that with everybody else not just how I should feel but how you should feel, you know it’s not a piece about the sea, this is you, it’s about you.  The crowd favorite became F U, I Love You which I never wanted to put on there.

 Why did you?

Because that was a personal piece when I was in pain and couldn’t sleep  and crying and calling my friends at 3 o’clock in the morning like why did she do this to me, I hate her. It was a personal piece that grew above ground and everybody wanted to smell that flower.

They absolutely did

Yup and everyone got a piece of that.  I think the sleeper cut is going to be Weeding and I don’t know how that turned out so well it just did and it was probably the first piece written on the album.  We recorded it and the mixer mixed it and I was like wow, that’s kinda…..moving and I think it’s going to catch a lot of people off guard. 

The piece I enjoyed writing the most is Terrorism 101, that came out of a research project I did, I personally went down to the 9th Ward in New Orleans to interview people and the voices you hear are actual 9th Ward residents and conversations that we had and I learned so much and it was so rewarding to get the true story that I had not heard prior to going down there and talking to the people myself.  I did it a year after Katrina and my intention was to do a larger project that would benefit those residents but it hasn’t manifested yet. 

Chicago favs: hangouts, music & food

Chicago Diner is my favorite restaurant because it’s vegan and it’s good.  New love is Brother Tim’s Vegetarian Fast Food.  Music: Room 11, H2O Soul, Tina Howe and the Fellas, they always throw a killer show and I try to catch them any chance I get. 

My band is composed of my favorite musicians prior to us getting together with Corey Wilkes, Frankie Blaze and my dad is on their playing baritone, Aum Muu Rah and everyone including Khari Lemeul who is doing great things.  All twelve of us are some of my favorite musicians in the city.  I also love Gallery Guichard on King Drive.

 

Spring Awaking Music Festival In Chicago

React Presents is thrilled to announce the inaugural Spring Awakening Festival, the first long-overdue all dance music festival to ever hit Chicago, the home of house music. The two-day festival takes place at Soldier Field at Stadium Green, the Southside of the field in Chicago, IL. The inaugural year houses some of the biggest names in dance music, including the three- time Grammy-winning Skrillex, Dutch house maestro Afrojack, a rare DJ set from Moby, Laidback Luke’s Super You and Me Tent, Wolfgang, Diplo, A Trak and countless others. For more information and tickets to the festival, visit http://tinyurl.com/springawakening2012.

Shaq Entertainment Announce Dates For The All Star Comedy Jam Tour 2012

Shaquille O’Neal and Jeff Clanagan, through their company, Shaq Entertainment, in partnership with AEG Live, announce dates for the All Star Comedy Jam Tour 2012. The tour will kick-off on Friday, June 15 in Chicago, IL, and will end with a bang on New Year’s Eve in Atlanta, GA. Tickets will go on sale Friday, June 1 beginning at 10am at http://www.shaqallstarcomedyjam.com .

With the beautiful and legendary DJ Spinderella as the featured DJ on tour, there is a fresh new ‘spin’ to the show. The All Star Comedy Jam Tour 2012 line-up will include: tour Host Gary Owen, fresh off his co-starring role in the blockbuster hit “Think Like A Man” as well as Capone, known as “The Gangsta of Comedy,” Tony Roberts, known as “The Comedians Comedian,” and Michael Blackson, “The African King of Comedy.” There will also be special surprise guests on select tour dates.

The All Star Comedy Jam brand has showcased many of the top urban comedians in the country and has spawned highly popular 1-hour television specials. These specials have aired annually since 2009 and has become one the highest-rated comedy specials on cable. The first three television specials have been seen by over 3 million viewers and one very special event, taped during the 2011 NBA All-Star Weekend in Los Angeles, Kevin Hart’s “Laugh At My Pain,” was filmed for theatrical release that same year and opened #1 at the box office.

Tour Dates:

June 15            Chicago, IL                 Auditorium Theater

June 16            Detroit, MI                Detroit Opera House

June 29            Milwaukee, WI          Milwaukee Riverside Theater

June 30            Raleigh, NC               Progress Energy Center

Sep 1                       Las Vegas, NV            The Joint

Oct 19             New York, NY            Best Buy Theater

Oct 20                   Nashville, TN          Ryman Auditorium

Oct 26             Charlotte, NC          Ovens Auditorium

Nov 2              Norfolk, VA                Chrysler Hall

Nov 3              Washington, D.C.       DAR Constitution Hall

Nov 9              Cleveland, OH            Playhouse Square

Nov 10            Baltimore, MD           Lyric Opera House

Nov 16            Boston, MA               Wilbur Theater

Nov 17            Philadelphia, PA         Academy of Music

Nov 24           Memphis, TN             Orpheum

Nov 30           Los Angeles, CA         Club Nokia

Dec 1               Pittsburgh, PA            Benedum Center

Dec 28             San Francisco, CA      Louise Davies Symphony Hall

Dec 31             Atlanta, GA                 Cobb Energy PAC

Kevin Hart at the Chicago Premier of the film “Think Like A Man”

Actor and comedian Kevin Hart attended the fan filled theaters at Showplace Icon on Roosevelt in Chicago for the premier of the film “Think Like A Man.”  UnRated Urban Magazine as well as all Chicago media lined up the red carpet arrival for Hart. 

ABOUT “Think Like A Man”
Based on Steve Harvey’s best-selling book, Think Like a Man follows four interconnected and diverse men whose love lives are shaken up after the ladies they are pursuing buy Harvey’s book and start taking his advice to heart. When the band of brothers realize they have been betrayed by one of their own, they conspire using the book’s insider information to turn the tables and teach the women a lesson of their own. The movie is directed by Tim Story and written by Keith Merryman & David A. Newman.
The all-star cast includes: Kevin Hart (Laugh At My Pain), Taraji P. Henson ( TV’s Person Of Interest, The Curious Case of Benjamin Button), Michael Ealy (Takers), Meagan Good (Jumping The Broom), Terrence J (TV’s 106 & Park), Romany Malco (The 40 Year Old Virgin), Regina Hall (Scary Movie series), Gabrielle Union (Good Deeds) and Jerry Ferrara (TV’s Entourage).

Screen Gems’ THINK LIKE A MAN opens in theaters on Friday, April 20, 2012

In addition to doing the film premier, Kevin Hart, is on the road with his new tour “Let Me Explain.” The tour will take Hart to 90 cities in the U.S., and internationally to cities in Europe and Africa. Next on April 27, 2012, Hart can be seen in Universal’s Nick Stoller comedy Five Year Engagement by producer Judd Apatow.

Photo by Raymond Boyd

MC Pavy Explores Middle Class Ignorance

Progressive, ambitious and vigorous are just some of the words used to describe MC and self-proclaimed prophet, Pavy (Progressive Ambitious Vigorous Youngin’). Born and raised on the south side of Chicago, Pavy began writing and rhyming at 14 and has grown into what will be known as “The Prophet”.

His passion and love for music isn’t hard to grasp when listening to his songs. What started out as a hobby for this young man became the one thing that others define as his “calling”. Two years ago he linked up with local label Straight Up Hustlin’ Entertainment to release his first project Jackin’ For Beats Vol.1. that spawned over 6,000 internet downloads. His main goal is to make music for the kindred souls who are orient of realness.

His latest album, Middle Class Ignorance, features  appearances from Capital K, Vic Spencer, The Boy Illinois, D2G, JDP, Ashley Laschelle and Ca$hflow Ellis“This project was crafted over a period of two years,” explains Pavy. “I was 18 when I started and when I finished I was what I am now, 20. So the idea of Middle Class Ignorance has changed as my mind frame has also changed. I feel ignorance – or the sense of obliviousness – is very important in life, because if I logically looked at the odds I would never attempt to succeed in music. I feel like this is the beginning of life for me and hopefully you guys like the music enough to tag along for the ride.” 

For more information on Pavy, check out www.pavyworld.com  and to listen to Middle Class Ignorance, visit http://pavy.bandcamp.com/

P. Scott

By Tamara Jenkins 

A contemporary artist with a style ahead of its time, New York native P. Scott has created his own course in the art world. Fusing art and fashion together on fabrics, including denim, Scott has brought together his loves as well as created a signature style he calls “fashionism”.  His talent exceeds beyond art as an established barber and aspiring fashion designer.
 
His latest exhibit, Vision of a Fashion God, features a Polo Christ, a Gucci Buddha, a Ganesh Ferragamo and an Apollo Versace.  Recently, UnRated Urban got a chance to speak with Scott during the second opening of his exhibit.
 
When did you know you had a gift for art and/or knew you wanted to be an artist
 
I really realized that I was an artist and had talents or skills was when I did a project for my art teacher. I duplicated this piece but did it in my own signature way; I did it with colored pencils. It was some gold fish in a glass bowl and it had this really ill checked board type pattern to it. When I did it, I realized I really have skills and this is not just a hobby.
 
My teacher realized the same thing and he took my piece and never gave it back to me. He said it was plagiarism. I was a young boy and was like what, I’m just trying to learn how to draw. I’m pretty sure he has it to this day waiting for me to become famous.Yeah, it was that good, I think he wanted to keep it for his house or something. I knew then that I had skills.
 
When I was 11 years old cutting hair, I knew I had some skills with cutting hair, but at that point I  really that sharp in terms of cutting so at that age it was just designs, I didn’t fade, I didn’t have any blends going on, nothing, it was just a line, some designs and there you have it. It wasn’t that good of a haircut, it was more like hair art and then eventually I learned how to do tapers and fades. I guess you could say I initially started off as a hair artist.

Everything to me is like art. When I do hair, it’s a form of art, when I draw and art, obviously that’s a form of art, when I design clothes, that’s a form of art. It is categorized but I choose not to categorize , I choose to put it in one big bowl and call it art.

How would you describe your style

It’s hard to put my style in a box only because I touch on a lot of different styles. I guess you could say expressionistic, contemporary, a little pop, but in all honesty I try to look at my work, I want to coin the phrase Fashionism because my art is heavily intertwined and fused with fashion. Its art meets fashion on all different levels, visually I show you my artistic capabilities with drawing and painting or pastels, ink whatever but I do it on exotic fabrics and that’s how I kind of merge the two and also through subject matter.Somewhere within the piece you’ll see something that references fashion. So that’s why I was like eventually I’ll coin the phrase and call it Fashionism, maybe eventually they will be like there’s a whole other genre of art.
 
Do you think the cities you’ve lived in (New York, Philadelphia and now Chicago) have affected your art

Yes, definitely. I’m from New York so, I say this all the time, it’s ironic that as an artist I was always trying to find a niche, I was always trying to find something that suits me or that would be unique and people would recognize that as signature style.
 
I was always searching outside of what was really what I did, which was, since I was a kid, I’ve always painted on different clothes, I’ve always painted on different shoes or whatever it was, it was always somehow related to fashion because in New York back in the day, there was a lot of graffiti done on jeans, denim jackets, everything and then sneaker art became real heavy in New York, so I opened a boutique in New York and I was doing a lot of sneaker art and a lot of custom stuff. But it’s always been that I’ve painted on appeal.
 
Why did you come to Chicago
 
I moved to Chicago because I had a business offer. I do the buying for a few stores in New York and here (Chicago) now but at the time I was just doing the buying for the stores in New York. My partner made me a business proposition, he was like you come help me with the two stores in Chicago, help me with the décor, because I’m pretty good at interior design as well, and in turn we’ll get the clothing line going. So I came out here and I was only supposed to be out here for maybe six months at the most and it ended up turning into five years.I ended up managing a few of the stores for a couple of years, but I was like this isn’t why I’m here so I just fell back and started working on the line, which is in the pre-production stage.
 
Explain this exhibit, Visions of a Fashion God

I found my lane with fusing art and fashion together with the different fabrics, so I was like what can I do that will be provocative, thought provoking and draw people into an exhibit. I came up with the idea of the name and once I came up with the name, I was like that’s controversial, that’s something will draw people in and then I started to figure out what my subject matter would be from there so I conceptualized the exhibit’s name and I went from there.

I did the Gucci Buddha and then I was looking at it and thought I need to do something crazy to it, it looks good but I’m not feeling it all the way so I came up with the idea to put mind, body, and soul, cross the soul out and put fashion. And the colors kind of go with the Gucci, so I added the Gucci, put it in the eyes and added the colors and then from there the whole idea just got birthed and I was like, you know what, Vision of a Fashion God– that’s the name of the exhibit, I’m shooting to do it during Fashion Week so it all coincides and I just ran with it. The initial opening was during the closing of Fashion Week in Chicago, it all kind of fell into place and I just ran with it.

Do you have a favorite piece

From this show I would say the Gucci Buddha the most because I like the posture of the head, I like the way it looks in terms of it draws you in, I like the technique that I used and the concept, it’s the one that triggered the whole series. In a sense it’s the Vision of a Fashion God. I like the Polo Christ too. 
 
One of your inspirations is Jean-Michel Basquiat? Do you have any others

Yes, Salvador Dali, Van Gogh, I like Monet as well. Those three are very influential on my paint style and how I approach art because I was fascinated with their work. And there are a few newer artists that I like one is from Canada and he moved to New York and does portraits and graffiti type stuff; and Hebru Brantley.
 
Do you have any upcoming projects

Yes, I’m going to give myself about a month’s rest and then I’m right back at it again.I’m shooting for my next show to be in the spring. Venue, not sure yet, we’re working on that but definitely except to see another show in the spring, either March or April.

 

A final public reception for the exhibit will be held on Monday, November 21 from 6:00-9:00 p.m. at the Lacuna Artist Lofts & Studios, 2150 S. Canalport, Suite 5C-14, Chicago, IL. For more information on Scott, please visit www.pscottart.com.

Photos by Joshua Smith

VH1 Divas Celebrate Soul

VH1’s beloved, popular franchise, ” VH1 Divas ,” returns and will pay tribute to the cities where soul gave birth to music’s most powerful classics and inspired today’s divas. Mary J. Blige, Jennifer Hudson, Jill Scott, Florence + The Machine, Kelly Clarkson and Jessie J will pay homage to these cities and soul music’s timeless classics at New York City’s Hammerstein Ballroom. ” VH1 Divas Celebrates Soul ” premieres Monday, December 19 at 9 p.m./8 p.m. central time on VH1.

“This year’s telecast will showcase the vast impact soul music has had on the 21st century’s music and pop culture landscape as our talented and diverse lineup will attest,” said Lee Rolontz, EVP, Original Music Production & Development, VH1 and VH1 Classic. “This year’s ‘Divas’ offers a modern twist on soul music, all while tipping its hat to the legacy of key cities that created this musical heritage.”

“VH1 Divas Celebrate Soul” will bring together some of the best singers across the globe, men and women alike, to honor the soulful cities that inspired these divas and their art.  The cities honored include: Chicago, Detroit, London, Memphis and Philadelphia. Accompanied by one of the most exciting groups of modern soul, The Roots, with Questlove as musical director, each diva will pay tribute through not only their own soul-inspired songs, but some of the greatest classics that have shaped a genre.

As in previous years, this edition of “VH1 Divas” will benefit VH1 Save The Music Foundation and its programs to restore music education in public schools.  For more information, please visit www.vh1savethemusic.org.

Rapper TYGA Mentors Chicago’s Youth

Grammy-nominated pop/rap artist TYGA, also known as Michael Stevenson, came to Chicago last month to empower under-privileged and economically challenged youth as part of his R.O.A.R (Reach Out And Represent) Youth Empowerment Campaign.

On September 23, 2011, TYGA came to Bogan High School as part of the La Belle Vie foundation BULU (Be U Love U) program. He spoke with over 500 youth in each city and present VIP packages to select youth who are nominated by the staff for meeting criteria in three critical areas; attendance, grades and behaviour.

TYGA, an acronym for Thank You God Always, is an American rapper whose album No Introduction debuted in 2008. He has worked with Kanye West, Lil’ Wayne and Fall Out Boy’s Pete Wentz. He received much acclaim for his Grammy-nominated song with Chris Brown, Deuces, and hit song Coconut Juice, featuring his cousin Travis from Gym Class Heroes. TYGA is now receiving acclaim and admiration for his R.O.A.R youth empowerment campaign, which provides a unique, once in a lifetime opportunity to under-privileged youth.

Developed and supported by the La Belle Vie Foundation, the collaborative BULU/ R.O.A.R. Campaign, is designed to acknowledge and eradicate the damaging impact that media, violence, drug involvement, poor decision-making skills and a lack of education impose on the self-esteems of young people and ultimately their futures.

BULU’s goal is to celebrate youth and achievement by bringing notable successful personalities from similar backgrounds to youth via motivational speaking, providing a tangible mentoring, leadership and empowerment component.

TYGA is thrilled to partner again with Chris Brown before the launch of their highly anticipated F.A.M.E tour with Kelly Roland and T-Pain that started on September 12, 2011 in Toronto. The tour will hit 28 U.S. cities.

During the F.A.M.E. tour, R.O.A.R. and BULU will select a school in each of the 28 tour cities – – engaging at least 2000 youth per city in schools and over 7 million fans per city via his social media platforms.

During the assembly, TYGA gave students the unadulterated truth about the focus and determination that it really takes to accomplish their goals, as well as address the importance of education, anti-drug, anti- violence and achievement despite the challenges.

In an attempt to offset the high drop rates among Black and Latino students and to bring attention to the importance of going to college, TYGA is sponsoring 15 “TYGA SCHOLARS” in each city where a R.O.A.R event is scheduled in a high school. TYGA SCHOLARS will be senior high school students who have been selected by their school administrators to complete the EDU, Inc. COMMON BLACK COLLEGE APPLICATION “for free”. The EDU, Inc. The application allows students to apply to 35 HBCUs at the same time. The use of the EDU, Inc. Application increases the educational options of students by allowing them to receive acceptance letters, financial aid packages and scholarship offers from several different colleges.  

TYGA’s programs R.O.A.R., in partnership with BULU exemplifies a commitment to making a difference in the lives of under-privileged and economically challenged youth through education, mentoring and empowerment. To date, BULU has serviced over 10,000 youth nationwide.

Photos by Joshua Smith