Monthly Archives: November 2012

“Love Comes In Every Shade” This Holiday Season At Gap

This holiday season, Gap’s new global marketing campaign, “Love Comes In Every Shade,” celebrates the colorful, optimistic holiday product Gap is known for and illustrates some of the many forms of love, from puppy love and married love to best friend love and sibling love.

Wearing the must-have gifts of the season in a range of colors, the campaign features a diverse group of actors, musicians and their loved ones. Each group represents a different relationship, including true love with actors Michael J. Fox and wife Tracy Pollan ; fatherly love with rapper Nas and his father, blues musician Olu Dara ; modern love with the cast of NBC’s “The New Normal”; self love with actress Aubrey Plaza ; puppy love with actor Jack Huston and his dog Orso; best friend love with director Gia Coppola and actress Nathalie Love ; and married love with musician Rufus Wainwright and artistic director Jörn Weisbrodt.

“This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”

Sharing the Love

As part of the campaign in the U.S. and Canada, Gap is spreading love digitally through partnerships with online communities Postagram and Pinterest. Starting November 7, consumers can visit Postagram’s Facebook app to turn their photos from Facebook, Instagram and elsewhere into real postcards that will be mailed to their loved ones at no cost, courtesy of Gap. Then on November 12, users who pin Gap’s favorite holiday items to their Pinterest wish lists through an app on Gap’s Facebook page will be automatically entered to win a Gap gift card. Five winners will be selected each week through December 24., Gap’s digital catalog collaboration with well-respected fashion and lifestyle websites, continues with new content for the holiday gifting season. Each partner, including Refinery29, WhoWhatWear, Lookbook and Rue, will curate holiday gift guides from their own point of view. The gift guides will be based on different personality types, like ‘For My BFF’ and ‘For My Skater’ and utilize pieces from the Winter Icons collection alongside other covetable gift ideas specific to each personality.

The campaign will also appear in December issues of national magazines including Vogue, Lucky, InStyle, Glamour, People StyleWatch and Vanity Fair; outdoor in key markets including New York, Los Angeles, San Francisco and Chicago; and in digital advertisements. To follow the content, visit Gap’s Facebook, Twitter, Pinterest and Instagram communities and join the conversation with the hashtag #GapLove.

Chief Keef Prepares For Release Of Finally Rich, His Major Label Debut Album

Chicago rapper ChiefKeef will release his debut album, Finally Rich, on Glory Boyz Entertainment/Interscope Records December 18. Buoyed by the hit single “I Don’t Like,” Finally Rich will be available for pre-order November 19. The high-powered collection also features “Hate Being Sober” ft 50 Cent and Wiz Khalifa which was produced by Young Chop.

 Chief Keef’s catchy, independently-released “I Don’t Like” single became an instant sensation in early 2012. Its video has had more than 17 million YouTube views since its release in March. Featuring Lil Reese and produced by Young Chop, “I Don’t Like” has established the 17-year-old Chicago rapper-businessman as one of rap’s rising stars, as evidenced by the Kanye West remix of “I Don’t Like,” which also featured Big Sean, Pusha T and Jadakiss.

Interscope Records signed Keef’s Glory Boyz Entertainment to a deal, making him the youngest major label boss in music history. He will also release a pair of Beats by Dre headphones and has a biopic in the works.

The South Side Chicago rapper became an Internet sensation in 2011 thanks to his hard-hitting “Bang” single. The song’s video garnered more than 3 million views on YouTube and was followed in 2012 by the video for “3Hunna,” which logged more than 11 million YouTube views while Keef’s latest songs “I Don’t Like” and ” Love Sosa” has racked up over 19 million and 8 million YouTube views respectively. For the latest Chief Keef news, please visit              

 Finally Rich Track listing:

1. Love Sosa

2. Hallelujah

3. I Don’t Like ft. Lil Reese

4. No Tomorrow

5. Hate Bein’ Sober ft. 50 Cent & Wiz Khalifa

6. Kay Kay

7. Laughin’ To The Bank

8. Diamonds ft. French Montana

9. Ballin’

10. Understand Me ft. Young Jeezy

11. 3Hunna ft. Rick Ross

12. Finally Rich